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I've been receiving different email lately, proposing me to review softwares and web sites in exchange of something more or less valuable. While you may know that The Web Thought is not a commercial blog, what happened is a good starting point just to make a few consideration on blog ranking, or - generally speaking - about what to do to make a blog grow.
This is a post about blog promotion... be aware.
Web development, web design and programming.
Showing posts with label ranking. Show all posts
Showing posts with label ranking. Show all posts
Wednesday, 12 October 2011
Monday, 8 August 2011
Blog Ranking (part 5) - Technorati & Alexa
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It's been a while since I've been writing about blog ranking. It was something I tried to understand more a year ago, when The web thought was newly born. Now, it is still a general interest for me - web site ranking and positioning is always important for a web developer. In any case, I would like to share some thoughts specifically about blog ranking and two tools which are often cited as very important and valuable: Technorati and Alexa.
It's been a while since I've been writing about blog ranking. It was something I tried to understand more a year ago, when The web thought was newly born. Now, it is still a general interest for me - web site ranking and positioning is always important for a web developer. In any case, I would like to share some thoughts specifically about blog ranking and two tools which are often cited as very important and valuable: Technorati and Alexa.
Wednesday, 17 November 2010
Blog Ranking (part 4) - How to value your audience
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Every blogger needs to find a way of attracting visitors.
What's the point in writing good articles when there's nobody reading them? Specifically, considering the high number of blogs and bloggers, it is fairly easy to understand how hard is being noticed, if not almost impossible. Established blogs have many advantages such as a wide audience with loyal readers, a high visibility due to the fact that they are already well ranked, they have always new proposing writers and so they can publish articles even more than once a day and so on. That is like a big wheel: a blogger needs to work hard to set it in motion, but once that it is spinning, it is probably more difficult to stop it than to make it run faster.
Every blogger needs to find a way of attracting visitors.
What's the point in writing good articles when there's nobody reading them? Specifically, considering the high number of blogs and bloggers, it is fairly easy to understand how hard is being noticed, if not almost impossible. Established blogs have many advantages such as a wide audience with loyal readers, a high visibility due to the fact that they are already well ranked, they have always new proposing writers and so they can publish articles even more than once a day and so on. That is like a big wheel: a blogger needs to work hard to set it in motion, but once that it is spinning, it is probably more difficult to stop it than to make it run faster.
Monday, 1 November 2010
Blog Ranking (part 3)
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As I said before, blog ranking or - as I like to better define the concept - blog awareness is like a never ending battle. Despite the fact that articles are posted constantly and the content is good and interesting, blog ranking might still be (very) low.
After exchanging opinions with different people (especially marketing gurus, which I must admit I don't trust much), I do believe that there are good ways of increasing a blog traffic by spreading the word through the so-called social networks (like Facebook, Twitter or LinkedIn) as those gurus point out. I do believe that placing your link in your Facebook profile (for example) will increase your blog traffic, but is it what you're really looking for?
As I said before, blog ranking or - as I like to better define the concept - blog awareness is like a never ending battle. Despite the fact that articles are posted constantly and the content is good and interesting, blog ranking might still be (very) low.
After exchanging opinions with different people (especially marketing gurus, which I must admit I don't trust much), I do believe that there are good ways of increasing a blog traffic by spreading the word through the so-called social networks (like Facebook, Twitter or LinkedIn) as those gurus point out. I do believe that placing your link in your Facebook profile (for example) will increase your blog traffic, but is it what you're really looking for?
Wednesday, 8 September 2010
Are keywords and description attributes useful?
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There was a time when keywords were very important in web sites promotion and ranking. The way search engines spiders considered the content of a page for ranking and appropriate search matching, was strictly related to keywords. But then, many webmasters thought that filling up long lists of not so much related keywords to their pages, helped them to get a higher ranking. When I say "not so much related", I mean that sometimes a good and sexy word could really draw traffic. Webmasters used to look for popular keywords and add them to their pages, regardless that they were consistent or not with the content of the page itself. And so, starting from 1999, search engines have gradually stopped looking for them and stopped considering them. At least most of them (it actually seems that Yahoo is still using them in conjunction with the real page content).
There was a time when keywords were very important in web sites promotion and ranking. The way search engines spiders considered the content of a page for ranking and appropriate search matching, was strictly related to keywords. But then, many webmasters thought that filling up long lists of not so much related keywords to their pages, helped them to get a higher ranking. When I say "not so much related", I mean that sometimes a good and sexy word could really draw traffic. Webmasters used to look for popular keywords and add them to their pages, regardless that they were consistent or not with the content of the page itself. And so, starting from 1999, search engines have gradually stopped looking for them and stopped considering them. At least most of them (it actually seems that Yahoo is still using them in conjunction with the real page content).
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