Web Design: what gurus think and what I think about it

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I've been reading a lot lately. I actually follow many blogs and sites where skilled writers share their ideas about web design and web development. Those writers usually give advices on how to think the web and specifically how to create sites with the best user experience.
The language used is a complete melting pot of technicalities, often difficult to follow, as if the writers were explaining their ideas to a very restricted circle of scholars. New terms (neologisms) are springing everywhere, sometimes creating confusion. A cryptic way of spreading new ideas, in my opinion.

Lately I've been thinking a lot about that, and I would like to humbly share my thoughts. I'm not a guru and, even though I'm a little bit experienced, I've always been outside the chorus. So here - if you are interested - I begin.