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Few businesses would deny the advantage of having a website and for most, it is not just an advantage but a necessity. Potential customers often search the web to find companies or individuals before looking anywhere else. A business website can provide potential customers with insight about the person or company they might be doing business with. Personal websites for freelancers are no different.
A personal website should be carefully constructed to maximize search engine ranking. Research keywords using Google’s Adsense Keyword Tool, not for placement of advertising, but to improve ranking. Add content based on the freelancer’s profession--content should focus on writing if the freelancer is a writer, or website design if they are a website developer. Ideally, the site should use Search Engine Friendly URLs that utilize keywords for each page. Also include links to other freelancers who will link back to the site. Never use the “nofollow” tag and ask other sites to do the same when linking to the freelancer site.
Web development, web design and programming.