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After publishing the "Are keywords and description attributes useful?" post, I will explain how to create dynamic keywords and description meta tags. If you have a dynamic page which, for example, retrieves records from a table, according to query parameters, it is quite easy to populate the meta tags with relevant keywords or a description strictly related to the recordset itself.
Web development, web design and programming.
Showing posts with label keyword. Show all posts
Showing posts with label keyword. Show all posts
Friday, 10 September 2010
Wednesday, 8 September 2010
Are keywords and description attributes useful?
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There was a time when keywords were very important in web sites promotion and ranking. The way search engines spiders considered the content of a page for ranking and appropriate search matching, was strictly related to keywords. But then, many webmasters thought that filling up long lists of not so much related keywords to their pages, helped them to get a higher ranking. When I say "not so much related", I mean that sometimes a good and sexy word could really draw traffic. Webmasters used to look for popular keywords and add them to their pages, regardless that they were consistent or not with the content of the page itself. And so, starting from 1999, search engines have gradually stopped looking for them and stopped considering them. At least most of them (it actually seems that Yahoo is still using them in conjunction with the real page content).
There was a time when keywords were very important in web sites promotion and ranking. The way search engines spiders considered the content of a page for ranking and appropriate search matching, was strictly related to keywords. But then, many webmasters thought that filling up long lists of not so much related keywords to their pages, helped them to get a higher ranking. When I say "not so much related", I mean that sometimes a good and sexy word could really draw traffic. Webmasters used to look for popular keywords and add them to their pages, regardless that they were consistent or not with the content of the page itself. And so, starting from 1999, search engines have gradually stopped looking for them and stopped considering them. At least most of them (it actually seems that Yahoo is still using them in conjunction with the real page content).
Friday, 30 July 2010
Google Blog Ranking... is it true?
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In the past I've used ranking technics for web sites. I've used procedures that could take the ranking very high, very quickly. But that was like playing with fire because after the initial burst, the site's ranking was always slowly going down, no matter what I was doing. Google improved its ranking methods and I think that there's no way fooling web spiders, now.
In the past I've used ranking technics for web sites. I've used procedures that could take the ranking very high, very quickly. But that was like playing with fire because after the initial burst, the site's ranking was always slowly going down, no matter what I was doing. Google improved its ranking methods and I think that there's no way fooling web spiders, now.
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